Royal Dornoch Golf Club Upgrades its Online Presence

The Championship Course at Royal Dornoch Golf Club is viewed as one of the finest courses anywhere. It is ranked as the 16th best course in the World and 4th best in Great Britain & Ireland.

Whilst this status has been enjoyed for many years the Club has not rested on its laurels.

In 2010, the Club undertook a review of its strategy and position in the market place, which has led to the development of a new marketing strategy and to Royal Dornoch forging partnerships with other courses and relevant businesses so that it can tap into the worldwide golfing market and maximise its position amongst the world’s elite.

A core element of the Club’s intention to have an improved presence in the marketplace has led to the development of a new website, www.royaldornoch.com, with a complete online booking and payment facility.

The new website and services were first launched to the Club’s membership early in 2011 and received rave reviews for the content and the functionality that has allowed the members to access many new features, one of which was online tee time booking. After the success of this the Club then moved on to the next stage of its plan: online visitor tee time booking and payment. This was developed in conjunction with the website creators, The Cheryl Hopkins Consultancy, and the Club’s existing software provider Epic Software.

From the moment the online system went live at the beginning of July the world’s golfers have taken to it immediately and have been using it to great effect ever since with over 60 golfers booking and paying for tee times in the first month.

Club Captain Hamish Macrae comments: “We have always been very keen to share our course with golfers from all around the world and the online booking system allows us to continue to offer golfers from every corner of the globe access to the tee times that they want and guarantee their game at Royal Dornoch in a very modern fashion. This facility is an excellent addition to the service we already provide and will allow our staff to give our members and visitors an even higher level of experience every time they play our course.”

Peter Halton of Epic Software added “We have already seen many of our customers adopt the growing range of online facilities that we offer as they realise the benefits of providing online services. The specific requirements of a busy club such as Royal Dornoch warranted further development of the booking engine and from working with the team at Royal Dornoch I am pleased to say that we have been able to introduce additional features that will ensure that they can serve the online customer without compromising the needs of the Club and its members.”